The Hottest Hairstyling Brand Raising Millions for Breast Cancer
- Sep 5, 2025
- 2 min read
Updated: Sep 10, 2025
Every October, beauty brands roll out pink products in support of Breast Cancer Awareness Month — but few have walked the walk quite like ghd. For more than two decades, the cult-loved hairstyling brand has used its influence and innovation to fund research and support programs, raising over $25 million for breast cancer charities worldwide. This year, ghd is doubling down on its mission with the launch of the Pink Sorbet 2025 BCA Collection.
The collection reimagines ghd’s most iconic tools, from their award-winning straighteners to their powerful blow-dryers, in a limited-edition soft pink finish. Beyond the aesthetic, it’s a reminder that everyday rituals like styling your hair can have a bigger impact. For every Pink Sorbet tool sold, ghd will donate $10 to The Pink Agenda, a nonprofit focused on breast cancer research and care.
It’s more than just a charity tie-in, it’s a global movement built on small but significant choices. For 22 years, ghd has made it easy for beauty lovers to support the cause without compromising on quality or style. Their pink editions have become collector’s items in their own right, a way of joining a community that’s as much about awareness and solidarity as it is about great hair.
New GHD Chronos Flat Iron
in Pink Sorbet
$359
A re-engineered wishbone hinge & smooth rounded barrel to craft high-definition curls and waves with the tilt of the hand.
New GHD Duet BlowDry Hair Dryer Brush
in Pink Sorbet
$429
An elliptical-shaped barrel plate which helps to smooth and create shape while being maintained at the optimum wet to blow-dried styling temperature of 248°F for consistent heat transfer from root to tip. The snag-free heated bristles allow for a flawlessly smooth glide without tangling or breakage, enhancing your hair's natural shine.
New GHD Duet Style 2-in-1 Hot Air Styler
in Pink Sorbet
$429
A unique ghd styling chamber combines state-of-the-art internal aerodynamics with 4 smart low-temperature plates and low temperature air flow to dry and straighten hair at the same time with no heat damage.
New GHD Glide Hot Brush
in Pink Sorbet
$239
Transform your hair in just a few strokes and eliminate frizz with ceramic and ionizing technology.
New GHD Glide Hot Brush
in Pink Sorbet
$279
Featuring new generation heat sensors, one across each styling plate, to control the optimum styling temperature of 365ºF from root to tip.
The Pink Sorbet collection lands right in time for fall, when sleek blowouts, glossy waves, and sharp ponytails start dominating red carpets and city streets alike. Investing in a tool from this line means you’re not only upgrading your hair game, but also directly contributing to research that can change lives.
It’s proof that beauty can be powerful — and when harnessed for the right cause, even your morning routine can make a difference.