OREO X BTS Limited Edition Cookies Are Here! Everything You Need To Know
- Crazy Staff
- 2 days ago
- 3 min read
OREO and BTS are officially joining forces for what might become one of the biggest pop-culture snack collaborations of the year, and unlike many celebrity food partnerships that stop at packaging gimmicks, this one feels deeply tied to the group’s identity, memories, and relationship with fans.
The new limited-edition OREO & BTS cookies were created with direct input from BTS members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, introducing a flavor inspired by hotteok, the warm brown sugar-filled Korean street pancake many fans instantly associate with comfort food culture in South Korea.
The collaboration also marks BTS’ first-ever global snacking partnership, with the campaign rolling out across more than 80 markets worldwide.
What immediately separates this launch from a typical celebrity-branded food product is how intentionally Korean culture has been woven into every layer of the release. The cookies feature OREO’s first-ever purple wafers as a nod to BTS and ARMY, while the creme filling was designed to recreate the flavor profile of hotteok.
Jin explained the inspiration behind the flavor in behind-the-scenes campaign quotes, saying:
“In Korea, there’s a national snack called hotteok, and we took inspiration from it and explained to OREO what that flavor tastes like. We wanted to share with everyone the kinds of dessert flavors Koreans enjoy.”
He added:
“It really tastes a lot like hotteok.”
j-hope echoed that reaction, saying:
“Yeah, it really has that flavor, so it’s fascinating.”
The emotional connection to the collaboration appears just as important to the group as the flavor itself. According to the press release, BTS members grew up eating OREO cookies and continued snacking on them while working together in the studio years later.
RM shared:
“We ate quite a lot (of OREOs) during this song camp.”
He continued:
“When we were working in the studio, there would be OREOs next to us.”
And perhaps the quote that best captures why this collaboration feels more personal than promotional:
“It’s also a snack we’ve eaten since we were young.”
The packaging itself was also designed as part of the storytelling experience. Each cookie pack contains 13 unique embossments created by BTS to celebrate the group’s 13-year journey, including member names, BTS symbols, and collectible designs that combine into hidden messages for fans.
Jimin commented on the final packaging design, saying:
“Of course the taste matters, but it’s also really pretty. They made it really well.”
The larger campaign extends beyond the cookies themselves. Inspired by the tradition of letters exchanged between BTS and ARMY over the years, OREO is launching an interactive fan initiative inviting supporters around the world to submit digital “love letters” to the group for a chance to have their messages featured globally. Fans will be able to participate through QR codes included on packaging and through the campaign website beginning June 8.
The collaboration arrives during a major new chapter for BTS following the release of their album ARIRANG and the launch of the “BTS WORLD TOUR ARIRANG.”
"For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor.” BTS shared in the official press release. “We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world. We’re just so proud to add our own chapter to OREO’s amazing story."
The Limited Edition OREO & BTS Cookies will begin presale through OREO’s website before expanding to retailers globally in limited quantities.
Visit OREO Official Website for updates.