Hollywood's Hottest Swimwear Brand Just Launched Its Loud New Collection

Celebs are obsessed with Kulani Kinis, and their new collection has us so excited.

Quiet luxury is officially over. After a few seasons of beige and minimalism, fashion is turning the volume back up, and Kulani Kinis is right on time with it. Its new campaign looks like a beach day crashed into a NASCAR pit stop, in the best way.

The Australian label has built a devoted following on unapologetically colorful prints and flattering, accessible swim, with fans like Livvy Dunne, Doja Cat, and Charli XCX regularly spotted in the brand. Now the label is expanding into Nordstrom and REVOLVE, fueled by serious sales momentum — and today, it's dropping Tropic Tours, its new collection, following a runway premiere at Miami Swim Week that was met with an incredible response.

Shot on location during Swim Week, the campaign leans into a retro motorsport theme — a race car wrapped in pink checkerboard print, models trackside next to a hibiscus-printed checkered flag — moving between the racetrack, poolside, and the streets of Miami. The prints go hyper-saturated tropical: hibiscus red, electric aqua, hot pink, sun-drenched orange, paired with nostalgic silhouettes and playful resortwear.

The collection doesn't stop at swim, either. Sequins, crochet, embroidered denim, graphic tees, and retro-inspired separates round it out into a full, made-to-be-seen summer wardrobe — proof that summer style is heading somewhere louder, brighter, and a lot less interested in blending in.

Shop the Tropic Tours collection now at kulanikinis.com.