The Luxe Day Cream That’s Going for Drugstore Prices This Week
- Sep 4, 2025
- 2 min read
Updated: Sep 10, 2025
Clear your calendar and set a reminder: on September 13, skincare lovers are getting a rare chance to snag luxury at a fraction of the price. Shiseido’s iconic Benefiance Wrinkle Smoothing Day Cream SPF 23—a longtime best-seller for the brand—will be marked down 50% as part of Ulta’s 21 Days of Beauty Sale. That means you can scoop it up for just $39 (regularly $78).
What makes this cream worth the hype? It’s more than just a moisturizer. Shiseido designed Benefiance with a silky texture that melts into skin, delivering deep hydration while also smoothing the look of fine lines and wrinkles. The added SPF 23 offers daily protection against UVA/UVB rays, making it a true multitasker—hydration, sun protection, and anti-aging benefits in one sleek jar.
Fans rave about how quickly it transforms dull, tired skin into something more radiant and plump. The formula uses Shiseido’s advanced technology to reinforce the skin’s natural moisture barrier while softening the look of lines. Translation: it’s the kind of cream that makes your morning skincare routine feel like a little luxury ritual.
Ulta’s 21 Days of Beauty Sale has become a beauty event in its own right, drawing in shoppers looking to score prestige products at unbeatable prices. And with this particular deal, Shiseido devotees (and curious first-timers) will want to act fast—the Benefiance Day Cream is expected to sell out quickly.
Typically priced $78
$39 on September 13
Shiseido's Benefiance Wrinkle Smoothing Day Cream SPF 23 is their best-selling, daily anti-aging moisturizer offers broad-spectrum SPF 23 sun protection, lasting hydration and visible wrinkle correction.
So, whether you’re already a loyal fan or have been waiting for the right time to try Shiseido, September 13 is your golden opportunity. Stock up, treat yourself, or grab one for your skincare-obsessed best friend. After all, a jar of high-performance moisturizer at half the price is the kind of beauty steal we don’t see every day.