Happy Negroni Week! Sarah Michelle Gellar Is “Staying Bitter”

Campari is kicking off Negroni Week 2025 with a pop culture twist: a new limited-edition capsule collection fronted by actress Sarah Michelle Gellar.

Matthew Harrington / Honor Society

Quick Take

• Sarah Michelle Gellar fronts Campari’s Stay Bitter Capsule Collection for Negroni Week 2025.

• The collection highlights the “beauty of bitterness” through a fashion-meets-cocktail lens.

• Negroni Week, founded in 2013, has grown into a global tradition celebrating one of the world’s most iconic cocktails.

• Campaign images capture Gellar as the face of this year’s celebration.

• The recipe for the Classic Negroni in under five minutes.

  
  

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Matthew Harrington / Honor Society

The Stay Bitter Capsule Collection takes inspiration from Campari’s Milanese roots and its signature red aperitivo, putting a stylish spin on the idea that “bitter” can be beautiful. Gellar fronts the campaign, blending fashion, lifestyle, and cocktail culture in celebration of the weeklong global event.

Matthew Harrington / Honor Society

Launched in 2013, Negroni Week began as a bartender-driven charitable initiative and has since grown into an international tradition. This year, the collaboration with Gellar emphasizes not just the drink, but the lifestyle Campari has been cultivating around its iconic aperitivo.

Matthew Harrington / Honor Society

The actress showcases pieces from the collection, tying together her Hollywood cool with Campari’s timeless Italian edge.

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Make It at Home

The Classic Negroni

Campari Official

Ingredients

• 1 part Campari

• 1 part Sweet Red Vermouth

• 1 part London Dry Gin

• Ice

• Slice of fresh orange

  
  

Method

• Pour all ingredients into a mixing glass over ice and stir.

• Strain directly into a rock glass filled with fresh ice.

• Garnish with a slice of fresh orange.

Simple, balanced, and iconic — the Negroni remains the ultimate aperitivo cocktail.