Paris Hilton Just Took Over Paris

Credit: Chris Colls

Karl Lagerfeld’s Fall/Winter 2025 campaign, From Paris With Love, feels less like a fashion launch and more like a cinematic ode to the city that defined both the house and its founder. Shot by Chris Colls, the campaign stars Paris Hilton in her most unexpected fashion role yet—polished, commanding, and effortlessly glamorous. Paired with Jon Kortajarena, the duo embody the duality at the heart of the collection: sharp tailoring meets sensual ease, tradition collides with modernity.

Hilton steps into Lagerfeld’s codes with surprising authenticity. A razor-sharp blazer worn with the house’s new K/Autograph bag hints at her reinvention, while softer silhouettes highlight a Parisian romance. The palette—black, white, shades of grey, with flickers of metallic—feels timeless, yet the energy is distinctly current. It’s Paris at night, Paris in motion, Paris as muse.

Credit: Chris Colls

For Hilton, who once epitomized early-2000s excess, the campaign is a reclamation: a reminder that icons can evolve, and that nostalgia has power when reframed. The short film accompanying the campaign makes this even clearer, placing her against moody Parisian streets as she shifts seamlessly from high-glamour star to structured elegance.

The result? A campaign that doesn’t just sell clothes, but rewrites Hilton’s fashion narrative while reaffirming Karl Lagerfeld’s place at the center of Parisian culture.